HELLO

I’m Rita‭ ‬‮–‬‭ ‬the heart and soul behind everything you see here‭.

‬My design journey blends passion‭, ‬creativity‭, ‬and a deep understanding of people‭. ‬I LOVE blending creativity with strategy to craft designs that inspire and stand out‭. ‬I believe great design is about connection‮—‬listening‭, ‬interpreting‭, ‬and bringing visions to life‭. ‬With a fun yet professional approach‭, ‬I bring brands to life with unique concepts‭, ‬bold visuals‭, ‬and a personal touch‭. ‬Whether it’s building a brand from scratch or designing eye-catching campaigns‭, ‬I’m here to turn your ideas into powerful visual stories‭. ‬

Let’s create something unforgettable together‭!‬

MY STORY

My path to design is a blend of creativity and insight‭. ‬After earning my Bachelor’s degree in Psychology and Criminology‭, ‬I followed my creative passion at Studio 6b‭, ‬where I earned a Certificate of Excellence‭ ‬in Graphic Design and UX/UI‭. ‬While studying‭, ‬I partnered with‭ "‬Azorim‭" ‬company on a social media concept that won first place and became the basis for their Instagram identity‭.‬

Immediately after graduating‭, ‬I dove into the world of advertising and branding‭. ‬I spent three years at‭ "‬Shavit‭ ‬&‭ ‬That’s It‭" ‬Advertising Agency‭, ‬where I built brand identities‭, ‬ran social media and digital marketing campaigns‭, ‬and produced print materials for major clients such as DHL‭, ‬Anglo-Saxon‭, ‬Shlomo Insurance‭, ‬Aspirit‭, ‬Wine in the City‭, ‬and Aviv Fruits‭. ‬Today‭, ‬I’m proud to continue working with Shavit‭ ‬&‭ ‬That’s It as a freelance partner‮—‬turning a former employer into a valued client‭.‬

As a full-time freelance designer‭, ‬I bring all my experience‭, ‬creativity‭, ‬and strategic thinking directly to my clients‭. ‬I specialize in branding‭, ‬advertising‭, ‬print‭, ‬and digital design‭, ‬with a sharp eye for detail and a love for playful‭, ‬aesthetic‭, ‬and effective visuals‭.‬

As an independent designer‭, ‬I’ve crafted full brand identities‭, ‬such as for‭ "‬Bully‭". ‬My UX/UI journey reignited when "Life Capsule‭" (‬Israeli startup‭) ‬approached‭ ‬me to design pages for their website‮—‬first during my UX/UI training and later as a returning client who trusted me to redefine‭ ‬their platform‭. ‬This project reminded me how much I love blending psychology with design to create seamless user experiences‭, ‬and I’m continuously expanding my expertise in this field‭.‬

As Albert Einstein once said‭: ‬“Creativity is intelligence having fun‭.‬”‭

‬I believe great design is the perfect fusion of intuition‭, ‬strategy‭,

‬and a deep understanding of human behavior‭.‬

Shall we create something extraordinary together‭? ‬Let’s connect‭!‬

CONTACT

I'm always looking for new and exciting opportunities.

Let's connect.

designbyritush@gmail.com

+972543008187